From Cornwall With Love.

Promoting growers, producers and makers

Client: DOTT Cornwall & Cornwall County Council

Project Scope: Co-Design, Strategy & Insight, Branding & Graphic Design, Design Thinking

Location: Cornwall, UK

Brief.

"Dott Cornwall" represented a pioneering design initiative launched by the Design Council in collaboration with Cornwall Council and University College Falmouth.

"From Cornwall with Love" was an integral component of this endeavor, dedicated to exploring innovative strategies for promoting Cornwall's unique values and offerings. This initiative encompassed a dual focus on products crafted by local designers and artisans, as well as locally sourced food produce, with the aim of enhancing their accessibility and visibility.

By forging a meaningful connection between the brand's vision and the aspirations of the county, "From Cornwall with Love" aspired to promote growth within Cornwall's evolving economy, nurturing dynamic businesses poised to shape its future landscape.

Solution.

Traversing the diverse landscapes of Cornwall and engaging with a wide array of stakeholders including producers, growers, makers, artists, councilors, advisors, wholesalers, and customers, we gained valuable insights into the project's scope and the vast potential for products originating from Cornwall to flourish.

In response to these findings, we devised a comprehensive solution: the creation of a toolkit. This toolkit was meticulously crafted to provide makers and producers with the necessary support to bring their products to market successfully. From customizable brand templates to a curated calendar of promotional selling and knowledge-sharing events, every aspect was designed to empower and equip individuals within Cornwall's vibrant creative community.